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I've always felt the heroes have had the better history of looking good on-screen. Villains seem to have a harder battle with not looking silly. Superman has been given a great deal of screen time, portrayed by several different actors, and looks like he belongs right where he is in his red, blue and yellow next to all of the mundane normal people. He has been confronted mostly, though, by ordinarily garbed antagonists with elaborate schemes rather than classic supervillains. The few who have dressed for the occasion have probably had about a 50:50 success-vs-fail ratio on looking cool. Batman's show from the 60s did a little better in the looks department, probably because a lot of the sets and colors were made to look like they belonged in a comic book. On top of that, many of Batman's opposition sports dressy attire (Egghead, Penguin, Joker, etc.) rather than specialized costuming. The Riddler likes to surprise, so sometimes he's in a suit and tie and sometimes a body stocking, but he looks believable either way.
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Why are the movie X-Men wearing black leather and making fun of their source parentage's colorful wardrobes? I guess somebody thought black leather would look cooler than the distinctive costumes the characters usually wear. Why are all of The Avengers romping about in their new movie in their classic garb except for Hawkeye? I actually had someone tell me they thought the character seemed really cool, but they didn't know his name. Maybe they'd have known him if he dressed like a superhero. Apparently, some Hollywood people didn't feel comfortable letting Hawkeye show off his fabulousness while decked out in the purple he's been wearing for decades. I heard that one concept preceding "Superman Returns" (which went through a ridiculous rotation of cast, directors and writers before the job got done) included dressing Superman in black and having his chest shield unleash flying blades. That affront to costuming and characterization was courtesy of Tim Burton and is far better off having never been produced. Of course, he also got paid millions of dollars for doing no work because he's Tim Burton, so what does that do for his ego?
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When it's all wrapped, though, I'm interested in seeing the heroes we know and love, not what whichever replaceable director thought about the character. These characters are supposed to be distinctive and iconic. They're supposed to be brave and bold. That means they shouldn't be embarrassed to go out in public in their capes and tights. They should already know that they look cool without resorting to black leather to appeal to another demographic. The song says, "You don't tug on Superman's cape," not Clark's jacket. Batman's suit doesn't need nipples. Our heroes need to look good and give us stirring adventures where they act like heroes and battle daunting opposition. So long as they do that, we'll watch them happily all day without a second thought about the behind-the-scenes crew.
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Go back to "The Greatest American Hero", adapting a genre character to TV rather than an actual comic character, but a decent effort all the same. In this, they exploited the "silly tights and cape" aspect by putting the hero in the superhero suit and letting him feel openly ridiculous about the look. He had no choice, though, since he got his powers from the suit. They were pretty good powers, too. For that, I think I'd get past feeling silly.
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